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Bell Canada's corporate compassion rings hollow

Time again for Bell Canada’s cynical “Let’s Talk” blitz when the telecom behemoth feigns compassion for mental health to con the public into letting it rack up a shit-ton of propaganda points. Here’s my piece from last year that exposes the essence of one of Canada's cruelest corporations. Please, protest this public relations hypocrisy to your local mental health agencies and media.

Every year since 2011, the telecom giant Bell Canada has sponsored a mental illness awareness campaign called “Let’s Talk,” culminating at or near the end of a designated month in “Bell Let’s Talk Day.” Bell President and CEO George Cope said the motive for the campaign came out of a desire to reduce the fear and stigma surrounding mental illness, which keeps two out of every three sufferers from seeking help. To date, the campaign has raised more than $86 million and donated funds to more than 400 organizations, among which are the Mental Health Commission of Canada, Calgary Counselling Centre, Atlantic Wellness Community Centre, Inc.  and the Greater Victoria Citizens’ Counselling Centre.

However, it is an axiom of economics that altruism is contrary to the nature of a corporation, a rapacious artificial entity that exists only to maximize profit and shareholder equity, regardless of the effect on workers or the environment.

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