(On the set of WTFN’s new public affairs show Mind over Media, host Romana Clay is seated at a kidney-shaped table around which are large mock-ups of various newspapers and web pages. Over her right shoulder is a wall-mounted TV monitor. The theme music starts up over the opening titles and the director points to Clay, who looks directly into the camera.)

ROMANA CLAY: “Welcome to Mind over Media, where the news is news. I’m Romana Clay. As should be obvious to anyone, the Internet has supplanted newspapers as the primary source of news for increasing numbers of people. Last year, a survey by the Pew Project for Excellence in Journalism found that 41% of respondents chose the Internet as their primary news source, whereas a mere 10% chose a newspaper. The proportion was highest, as might be expected, among people aged 18 to 29. But is this decline in newspaper popularity due to technological innovation, or are newspaper owners and editors chiefly responsible for its demise, and is this demise permanent? Today, we begin a two-part investigation of the declining relevance of print journalism with Professor Joseph Howe, Director of the Centre for Media Integrity in Victoria, B.C. Welcome to the show.”

PROFESSOR JOSEPH HOWE: “Thank you.”

CLAY: “Professor Howe, let’s get right to the point: is the Internet dooming print journalism to technological extinction?”

HOWE: “First of all, an established machine or technique does not simply die because a newer or better one comes along. The television did not spell the end of movie theatres, as many feared. The discovery of polyester, nylon and other synthetic fibers did not put established textile industries out of business. The automatic transmission did not make the standard transmission obsolete. Each maintained its economic niche or adapted to create a new one. In the face of technological innovation, history shows that co-existence, not extinction, is more likely. So there is no basis for blaming the Internet solely for the decline in daily or weekly newspaper readership.”

CLAY: “But newspapers are dying; even the New York Times admits that print’s days are numbered. Doesn’t the Pew poll show the newspaper going the way of the buggywhip?”

HOWE: “Not really. Yes, the newspaper has lost audience and revenue to the Internet, and it will never be as important or as influential as it was in the pre-computer age. On the other hand, newspapers have on-line editions, as well as on-line advertisers and subscribers, so it isn’t a total loss. Having said that, newspapers—in fact, all media—have to adapt to a world where they can no longer dictate truth and shape reality. But instead of adapt they fight.”

CLAY: “But newspapers have an Internet presence. Is this not a sign of adaptation?”

HOWE: “A minor one, largely forced on them by circumstance, but not a true adaptation. You see, the Internet is probably the greatest force for truth and democracy since the invention of movable type in the 16th century, and this terrifies the traditional media, especially newspapers.

CLAY: “But why should they be terrified?”

HOWE: “Because they don’t serve the public good; they serve the corporations that own them, and through them the political interests and lobby groups that these corporations support. You will not find newspapers turning to the Internet to write balanced, rational reporting, for example, on the Middle East, the environment, labour issues, or national security because serving the public interest is bad for business. The tragedy of our time is that as the Internet helps people become better informed, newspapers become ever more shallow and manipulative as they prop up the official fictions that sustain their corporate owners.”

CLAY: “You said that newspapers are shallow and manipulative, but hasn’t that always been true to some degree?”

HOWE: “Yes, but the Internet has shown us just how shallow and how manipulative they are. Before the worldwideweb, we had no external reference point. Sure, there have always been counterculture or dissident publications, but none that could challenge the authority of the newspaper or reach a mass audience in real time.”

CLAY: “You’re not saying that the Internet is perfectly honest, are you?”

HOWE: “No, of course not. There’s a lot of garbage out there, but among the garbage is the balance and contrarian views that are conspicuously absent in newspapers. Without the Internet, the world would not have been able to expose the official fictions surrounding, for example, the Sept. 11 attack, Operation ‘Cast Lead’, or the attack on the Mavi Marmara. The Internet is a threat to corporate power, and therefore newspapers, as corporate properties, cannot accept the need to adapt. Mendacity, not technology, lies behind the fall of newspapers. It all comes down to opportunity cost.”

CLAY: “What do you mean by ‘opportunity cost’?’”

HOWE: “The cost of honesty versus obedience. Let’s say a newspaper runs a properly researched story or opinion piece on a matter of great public importance. If it runs up against corporate political interests, the writer could lose his job.

HOWE: “Newspapers still do a decent job of reporting local news—crime, fire, city council, that sort of thing —and there will always be a readership for it. Beyond that, not much. To avoid angering their corporate owners, one tactic is to lard the paper with mountains of non-news—advertorials, soft features, sports and infotainment—so that readers won’t notice the absence of real news. The newspaper, and media in general, is really little more than a Weapon of Mass Distraction, and the exodus from print to web reflects the growing belief that a news diet should feed the mind, not starve it.”

CLAY: “Can you give us an example?”

HOWE: “One egregious example took place in Vancouver during the Stanley Cup Playoffs. The editors of the Picayune-Mirror repeatedly tanked the front page in favour of redundant, trite cheerleading pics of the Vancouver Canucks, who made it all to the way to the finals. If you look at the monitor you’ll see a series of front pages of the Picayune-Mirror. Yes, the playoffs was an important local event, but that does not excuse throwing away the front page, especially when the paper’s back page is the also the sports ‘front page’. Given the already bloated sports section and the reporting overkill in the news section, there was no justifiable reason to bastardize the paper. On most days it looked like a Canucks sandwich—all bread and very little meat.”

CLAY: “Why did the editors do it?”

HOWE: “I asked that exact question, and was simply told that the publisher gave the order to give the Canucks the same saturation coverage as the 2010 Olympics—sports reduced to news filler. Why this was necessary, I never found out, but you can tell from the headlines that accompanied these pics that news judgment played no part: ‘Rock this Town!’; ‘Drop the Puck!’; ‘Make Your Plans’. What made the editors think they were being paid to be cliché-addled hustlers?”

CLAY: “At this point, news-hungry readers had to be asking themselves: ‘What news is not reported?’ ‘What do I need to know that I’m not being told?’”

HOWE: “Exactly! Clearly the Picayune-Mirror doesn’t respect its readers, so it forces them to go elsewhere for news, and the Internet is the most likely place.

CLAY: “Has the Picayune-Mirror or any other paper actually lost readership?”

HOWE: “I can’t say for certain because the newspaper climate in most cities is nearly monopolistic. Apart from the throw-away transit rags, the Picayune-Mirror is one of two dailies in Vancouver, but since both are owned by the same company, circulation figures and reader attitudes cannot be taken at face value. However, we can reasonably conclude that newspapers are doomed, but not just for technological reasons.”

CLAY: “Thank you Professor Howe. (to camera) When we return, Picayune-Mirror editor Bruce James will join us via satellite.” (two-minute commercial break) We’re back, and joining us from Vancouver as promised is Bruce James editor of the Picayune-Mirror. (to the TV monitor) Mr. James, you’ve been following Professor Howe’s comments, how do you respond to his comments about the state of newspapers and yours in particular?”

BRUCE JAMES: “Well, obviously I take great exception to Professor Howe’s characterisation of my paper. I don’t think he understands it at all. The Picayune-Mirror isn’t a broadsheet like the Globe and Mail, so it doesn't have to live up to his high-falutin’ standards. It’s a parochial tabloid. Our readers aren’t interested in international or national news—they want to read local stories, the ‘picayune’ details from their neighbourhood. They also want to see themselves, their interests, reflected in the paper. That’s why we put on the front page the kind of story we think readers would be talking about.”

CLAY: “But doesn't Professor Howe have a point when he criticizes you and the other editors for filling the front page with redundant sports pics that have no news value?”

JAMES: “Who says they have no news value? Sports is news, and the Canucks were the biggest news story at the time.”

HOWE: “No, Mr. James, they weren’t. A hockey series, no matter how important, is not ‘news’. That's why there are separate news and sports sections. Besides, you had the whole back section to promote the Canucks; you didn’t need to tank the front.”

JAMES: “I resent your use of the term ‘tank!’”

CLAY (cutting in): “Mr. James, I think Professor Howe’s point is that the back page, which also had a full-sized hockey pic and a thick hockey section, seemed adequate to the task, and that giving away the front page seemed like overkill.”